Improve your site’s visibility to search engines and boost organic traffic by filling in the site’s SEO fields. This makes it easier for search engines to know what your sites are all about so they can be displayed higher on search result pages (SERPs).
What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid search results. This is also known as "natural" or "organic" traffic. The better your site's SEO, the more likely it is to rank well in search results.
Editing your SEO settings
Click Settings on the left panel and click SEO. From here, fill the Site Title, Site Description and Site Keywords fields. The text you enter in the first two fields will be used by search engines to understand what the site is all about.